I specialise in art direction, user experience design and branding, creating digital and print-based solutions that are conceptually driven, visually compelling and innovative.

I believe good design brings connection and joy to every day moments. Starting with curiosity and empathy creates results that are both useful and beautiful.

For over 16 years, I’ve worked in multi-disciplinary teams, bringing a user-centred perspective to projects in automotive, banking, e-commerce, education, healthcare and more.

I was born and raised in India, and completed my education at the Chelsea College of Art and Design in London.

I currently live in Frankfurt, and am the founder of Joy in a Jar, a food startup and Indian Goods Co., a brand that presents extraordinary sustainable design from India.

Confused about how to pronounce Vatsala (Vuht-su-la)? Here’s an audio guide.

As a creative, I believe less is better, the details are the design and that good design can bring about meaningful change.

SERVICES

Brand Identity

Visual identity design from logo and brand elements to creating brand guidelines and styleguides

Concept and Art Direction

Web and App Design

Research, development and execution of visual concepts for packaging, photo shoots, brochures and other digital and print media

Creating functional, simple wireframes focused on user-centric design and joy of use for a variety digital applications

Visual concepts, digital branding and seamless design flows for e-commerce, online learning, travel, editorial and finance platforms for web and app-based applications

User Experience Design

Joy in a Jar Ready-to-Eat Sauces

Visual identity, Packaging design, Art direction, Website design, Print design
Photography: Jason Sellers

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Ghana High Schools

Visual identity, Web design, Print design

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oh babu!

Visual identity, Art direction, Web design, Print design, Social media communication
COMING SOON
lohnt es sich?

Digital branding, Web design
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peis & people strategy consultants

Visual identity, Art direction, Web design
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Indian Goods Co.

Visual identity, Art direction, Web design, Social media, Newsletter, Print design

INSTAGRAM